Email Marketing Can Dramatically Boost Sales Results

When it comes right down to it, your business goals boil down to one simple thing. Build a large and loyal customer base that sends you a steady stream of new business. Getting there requires building strong relationships with customers through consistent and effective communication. That's why so many companies use paper newsletters to stay in touch with their customers and prospects.

But there's a much better, easier and far less expensive way to go. And gets much better results. It's called email marketing.

The Many Advantages of Email Marketing

For most businesses there is no better way to effectively communicate with customers and prospects and create new business opportunities than an email newsletter marketing program. Why? Consider some of the advantages of an email newsletter.

Consumers Prefer Email

These days, the majority of people prefer communicating with the companies they do business with through email. According to a Direct Magazine study (5/12/2008), 67% of consumers prefer email over other forms of communication.

It Really Works

After your company website, starting an email newsletter is probably the single-highest ROI action you can take to improve your Internet presence and create new business. Forty-two percent of companies using email marketing report it as having "great ROI, outperforming other methods." (MarketingSherpa, December 2007).

It's Trackable

With one of our email newsletter programs you'll get critical information on each issue, including who opened it and what action they took.

It's Forwardable

Unlike its paper counterpart, an email newsletter can be easily forwarded. This "tell-a-friend" benefit greatly expands the reach of an email newsletter to far more prospects. You'll even get a report that shows who forwarded your newsletter and who they forwarded it to!

It Links to Your Website

Each issue of your email newsletter contains links directly back to your website, driving more traffic and sales.

It Attaches a Line to Your Prospects

When a prospect visits your website you don't want to lose touch when he or she clicks away. An email newsletter can tie a communications line to those prospects, increasing conversions of visitors to prospects and ultimately to customers.

It Builds Customer Loyalty and Add-on Sales

Newsletters keep customers informed and in touch with your company. With a newsletter, you can easily tell customers about new products and services, increasing add-on sales and profits. It's also a great way to keep them loyal.

It's Cost Effective (and Green)

An email newsletter is far less expensive to produce and distribute than a traditional paper newsletter. There's no printing, no postage, no envelopes and no waste. (Plus you'll help save some trees in the process!)

 

 

Sound Interesting? Let's Talk!

Our email marketing program couldn't be easier. We handle the design, copywriting, distribution, list management and reporting. All you have to handle are the sales leads. So get in touch with us today to talk over what an email marketing program could do for your company.