When it comes right down to it, your business goals boil down to one simple thing. Build a large and loyal base of customers, clients, members or patients that sends you a steady stream of new business. Getting there requires building strong relationships through consistent and effective communication. That’s why so many organizations use paper newsletters to help them reach their goals.
But as effective as traditional paper newsletters can be, now there’s a much better, easier and far less expensive way to go. It’s called email newsletter marketing.
The Many Advantages of Email Marketing
For most companies there is no better way to effectively communicate with customers and prospects and create new business opportunities than an email newsletter marketing program. Why? Consider some of the advantages of an email newsletter.
Customers Prefer Email
These days, the majority of people prefer communicating with the companies they do business with through email. According to a Direct Magazine study (5/12/2008), 67% of consumers prefer email over other forms of communication.
It Will Make You Money
After your company website, starting an email newsletter is probably the single-highest ROI action you can take to improve your Internet presence and create new business. Forty-two percent of companies using email marketing report it as having “great ROI, outperforming other methods.” (MarketingSherpa, December 2007).
With one of our email newsletter programs you’ll get critical, real-time information on each issue, including who opened it and what action they took.
Unlike its paper counterpart, an email newsletter can be easily forwarded. This “tell-a-friend” benefit greatly expands the reach of an email newsletter to far more prospects. You’ll even get a report that shows who forwarded your newsletter and who they forwarded it to!
It Links to Your Website
Each issue of your email newsletter contains links directly back to your website, driving more traffic and sales.
It Attaches a Line to Your Prospects
When a prospect visits your website you don’t want to lose touch when he clicks away. An email newsletter can tie a communications line to those prospects, increasing conversions of visitors to customers.
It Builds Customer Loyalty and Add-on Sales
Newsletters keep customers informed and in touch with your company. With a newsletter, you can easily tell customers about new products and services, increasing add-on sales and profits. It’s also a great way to keep them from being taken away by a competitor.
It’s Cost Effective (and Green)
An email newsletter is far less expensive to produce and distribute than a traditional paper newsletter. There’s no printing, no postage, no envelopes, no waste. You’ll even help save some trees in the process.
Sound Interesting? Let’s Talk!
Our email marketing program couldn’t be easier. We’ll create a custom newsletter template that’s yours alone. Then just add your content, send it out and get ready to handle the new opportunities that come your way. It really is that easy.
So get in touch with us today to talk about putting the power of an email newsletter to work for your company. When it comes to turbocharging sales, it could be one of the best moves you ever made.