Multimedia Presentations Bring Your Message to Life!

If you're looking for a way to get your message across in a way that will really make your prospects and customers sit up and take notice, look no further. Engaging and highly effective, a multimedia production brings your story to life and helps you stand out from the crowd in a big way.

Print material certainly has its place in the sales process. But at that all-important first contact, when you’re trying to get your prospect’s attention and interest, a brochure just isn't nearly as effective as a multimedia presentation.

Why? Because a multimedia presentation involves more senses. The fact is most people would much rather watch and listen than read. That's how we've been conditioned by modern media. And studies show that people retain only 10% of the information they read and 20% of the information they hear. But they remember 50% of the information they see and hear.

We can create a high-impact presentation for any of your products and services, or even a complete overview of your organization and everything you offer. Just let us know what your objectives are and what you want to accomplish. And after your presentation is completed, we'll help you put it to maximum use to boost new business opportunities and sales.

Ten Ways to Use Your Multimedia Presentation

One of the great advantages of a multimedia presentation is its versatility as a security marketing tool. Here are just some of the ways you can put your presentation to work creating new business opportunities.

Drive more visitors to your website — and keep them there longer

You've spent a lot of time, money and effort developing your website. Now is it doing the job you want and need it to do? A multimedia presentation will attract more qualified prospects to your website. Rich-media presentations help make a website "stickier," keeping visitors on your site longer and more involved in your message than static pages alone. Email your prospect list and invite them to view the presentation. Then track who opened your email and viewed the presentation for follow up.

Make every e-mail count

Include a link to the presentation in the signature block of every email your sales reps send out to bring even more prospects to your website.

Increase and track the open-rate and effectiveness of print material

Include a link to the presentation in your printed material. For instance, if you send out PDFs include a link to the presentation. This will not only draw visitors to your site, but allow you to track when this material is received and reviewed. This will help your reps perfectly manage and time their follow up efforts.

Pass around on CDs

Burn the presentation to CD and send it out with information you mail to prospects and customers. CDs sent out this way are almost always viewed, and by including an active link to your website will boost traffic and let you track response. Attach a CD to door hangers to really kickstart your canvassing efforts and boost sales leads. You can even use it as a dynamic "virtual business card."

Sell more to your customer base

Are you keeping your current customers up to date on all of your products and services? If not, a multimedia presentation is a great way to bring them up-to-speed, keep them loyal and increase revenue.

Make more effective sales presentations

Put the presentation on your laptop and show it to prospects as part of your sales presentation. Or send it out ahead (email or CD) to "grease the wheels" for your one-on-one presentations. This also helps ensure that your message is delivered exactly the way you want it delivered, each and every time.

Give better group presentations

A multimedia presentation is an ideal tool for group presentations or seminars.

Boost trade show results

Play the presentation in your booth at trade shows to draw traffic. Hand it out to prospects on CD, and then track the response back to your website for post-show follow up.

Increase networking effectiveness

Use your multimedia presentation to educate networking partners about your products and services. Embed the presentation on partner websites to draw additional traffic to your own site. Give your partners copies of your presentation on CD to give to their own customers.

Take advantage of viral marketing

Harness the power of viral marketing by broadcasting your presentation on YouTube and similar sites. Your message can then be seen by the millions who visit those sites every day, many of whom are searching for security products and services.

Put the Power of Multimedia to Work For You

If a multimedia presentation sounds like an interesting marketing tool for your security business, get in touch. We'd be happy to answer any questions you have about using multimedia to bring your message to life.